CRM Account Manager

CRM Account Manager – BMW Team (Central Eastern Europe)

We are seeking a CRM Account Manager to join our dedicated BMW team, supporting CRM-based direct and digital marketing services and coordinating customer relationship projects across local BMW subsidiaries in the Central Eastern European region.
 

• Maintaining contact with the local and regional BMW CRM and Marketing departments
• Coordinate end-to-end campaign management, from planning to rollout
• Planning campaigns and solutions to achieve the client’s business and communication objectives
• Brief and coordinate cross-functional teams (data management and contact center), ensuring resources are allocated effectively in line with sprint planning
• Support the development and implementation of CRM strategies tailored to local needs
• Monitor campaign performance and contribute to data-driven optimizations
• Preparing reports for the client and management

• Develop a strong understanding of market specifics
• Build working knowledge of technical and data architecture
• Ensure accurate financial tracking and handle administrative responsibilities, including the issuance of purchase validations (PVs) and maintaining well-organized, up-to-date campaign documentation

Qualifications & Skills

• Minimum 2 years of experience as an Account Manager or CRM Project Manager
• Strong analytical mindset, with the ability to interpret and apply insights from data dashboards and reports
• Experience with CRM platforms such as Salesforce, HubSpot, or ActiveCampaign

• Experience in automotive marketing or CRM project management is a strong advantage

• Familiarity with project management tools, including Jira, Atlassian, Smartsheet, or Monday
• Excellent written and verbal communication skills in English (C1 level preferred)
• Collaborative and empathetic team player, comfortable working with multinational colleagues, clients, and stakeholders
• Hands-on experience in executing and optimizing email marketing campaigns
• Strong organizational skills, with the ability to manage multiple projects simultaneously

Why Should You Join Crome Communication

• Comprehensive onboarding and continuous support to help you succeed in your role
• Hybrid work model – after the probation period, you’ll only be required to work from the office on Mondays and Tuesdays
• Key role in shaping customer communications for a premium automotive brand
• Competitive salary
• Additional employee benefits (Cafeteria system)
• A close-knit team of 40 professionals, ensuring personal attention and a collaborative atmosphere

• Céges étkező
• Zuhanyzási lehetőség
• Céges rendezvények
• Kerékpártároló
• Ingyen kávé, üdítő

About Crome Communication
Since 2010, we have been a leading Customer Engagement agency in the Hungarian and regional markets.

Our core services include

• Marketing Automation Platform Setup & Management
• Call Center Operations
• Database Handling
• Lead Qualification
• Email Marketing

We are proud to support clients such as the BMW Group, serving as their CRM and direct marketing partner across Hungary, Austria, Romania, and Slovenia.
Our team currently consists of 40 dedicated professionals, committed to delivering measurable results and seamless customer experiences.

By clicking the ‘Jelentkezem’ button, please send us your CV.