Strategic Brand Manager (Eastern Europe)

• Define the strategic direction of the brand portfolio based on market trends and consumer insights.

• Maintain brand integrity and achieve short- and long-term goals.

• Plan and control the budget to meet financial targets.

• Collaborate closely with local teams and the central office.

• Lead annual brand plans and execute marketing initiatives.

• Oversee external agencies for cost-effective and impactful execution.

• Monitor market trends, competitive analysis, and consumer behavior.

• Drive the introduction of new products and development of existing ones.

Elvárások:

• Higher education degree in business, economics, or marketing.

• 7-10 years of relevant experience in marketing and brand management, preferably in the FMCG sector.

• Excellent analytical skills and strong digital affinity.

• Extensive experience in consumer activation and innovation management.

• Excellent communication skills in English and Hungarian.

• International experience on this field is a must

• Open-minded attitude, problem-solving skills, and adaptability to ongoing changes.

• People management experience

Egyéb információ az állásról:

Our partner is a global food company that offers delicious and nutritious products across four growing categories: spreads, dairy products, liquid products, and cheeses. Its well-known brands are available in over 100 countries, focusing on health-conscious solutions while committed to sustainability and natural ingredients. They’re looking for a Strategic Brand Manager who, in addition to managing the team, is involved in strategic planning for the brand in the region.