Senior PPC Specialist

Invia hu is part of a leading Central European travel group with over 20 years of experience in the Hungarian market. We are looking for a Senior Performance Specialist to join our PPC team. You’ll plan, launch, and optimize campaigns, blending creativity with analytics to deliver outstanding results. 

Your responsibilities 

• Independently plan, create, and optimize performance campaigns aimed at maximizing lead generation while maintaining optimal ROAS and CPL, ensuring high-quality execution. 

• Monitor, analyze, and optimize campaigns to achieve key performance indicators (ROAS, CPS, CPL, CPA), ensuring efficiency and profitability. 

• Design testing schedules and evaluate hypotheses to drive continuous improvement in campaign results. 

• Experiment with new tools, communication channels, and features to enhance ROI and expand campaign potential. 

• Collaborate with other departments (e.g., product, IT, creative, sales, analytics) to implement optimizations and actions that improve campaign performance. 

• Regularly report results on a weekly, monthly, and annual basis with a strong focus on clarity, transparency, and data-driven insights. 

• Minimum of 4 years’ experience in managing digital campaigns. 

• Proficiency with tools such as Meta Ads, Google Ads, Microsoft Ads, and Google Analytics. 

• Experience working with ad creatives and hooks on Meta Ads. 

• Experience conducting A/B tests and evaluating results using statistical methods. 

• Knowledge of Google Tag Manager and the ability to integrate analytical tools to optimize marketing activities. 

• Understanding of attribution models, conversion windows, and the ability to analyze channels within the marketing funnel. 

• Experience working with non-standard data sources and the ability to analyze them effectively. 

• Advanced proficiency in Looker Studio for creating clear and insightful reports and visualizations. 

• Advanced knowledge of MS Office—particularly Excel—for precise data analysis. 

• Strong commitment to achieving goals and a proactive approach to developing new solutions. 

• Attention to detail, accuracy in documentation, and a structured approach to work. 

• Fluency in English, sufficient for analyzing technical documentation and actively participating in international meetings. 

• Native Hungarian speaker. 

• Familiarity with tools such as TikTok Ads and LinkedIn Ads. 

• Knowledge of the travel industry. 

• Hybrid work setup (office at Kéthly Anna tér 1.). 

• Real opportunities to take initiative and implement your own ideas. 

• Participation in exciting projects and professional development training. 

• SZÉP card benefit package, transportation allowance, and home office allowance. 

• Discounts on our travel products for employees and their families. 

About working at Invia.hu - what guides us?  
Happiness starts here, at Invia! We help people travel the world, and we are united by a common effort to bring unforgettable moments and experiences. We are one of the largest travel agencies in Central Europe but still maintain an informal and friendly atmosphere.  We offer rich of trips, as well as travel insurance, airport parking, and holiday gift cards. We’re constantly evolving to best meet our customers' needs.  
If you live life with #ENERGY, value #HONESTY & OPENNESS, and focus on #CUSTOMER UNDERSTANDING and #COLLABORATION in your work, while delivering with #EFFECTIVENESS and #RESPONSIBILITY, and want to contribute to being #INNOVATIVE - join us!  

So, is it you? Send us your CV and step into our flip-flops — join the Invia team! 
Because #TheJoyBeginsWithUs!