Responsibilities
Position Overview:
We are seeking an experienced and results-driven eCommerce Manager to oversee the business and the operational aspects of the channel. As an execution lead for eCommerce you will be responsible for driving ASUS eCommerce business performance, growth strategies and digital transformation with customer centric focus.
This role works closely with the Customer Sales and Product Manager Teams to drive integrated growth strategies across all elements of the eCommerce including optimizing online assortment, growing digital penetration and online sales, monitoring, improving availability and in stock rates, working closely with the internal marketing team to drive integrated marketing programs, and with the HQ eCommerce team to build and optimize content, SEO, ratings & reviews and activation strategies.
He/She will lead and manage projects that will enable ASUS eCommerce to grow. This role will be accountable for acquiring resources and coordinating efforts of local team, HQ & third-party vendors to deliver projects according to plan.
He/she is also responsible for developments and services that enable ASUS eCommerce to operate at optimal level; such as Magento, CRM and others.
Responsibilities:
Digital Business Development - Define digital business goal with country managers and plan business growth strategy based on country’s status. Work out development plans with stakeholders in country and headquarters and deliver the results.
1. Full e-commerce P&L and digital advertising budget responsibility
2. Set up joint marketing plan, develop countries digital business via Key Factors (Data/Product/TA/User Experience/CRO/CRM/Service) and customer 360 eShop business incremental strategy
3. Conduct training to grow digital capability (EC platform, data driven business, user journey strategy and digital campaign)
New Product Launch - Responsible for the new product launch on eShop in order to grow business and brand position. Define the launch strategy and plan, get consensus and resources from country managers, and execute with the stakeholders in country /headquarters.
1. Plan eShop user journey campaign
2. Optimize performance via data
Regular Business- Continuously enhance business efficiency and process improvement
1. Conduct data driven weekly business review
2. Explore actionable insights from user behavior, product performance and competition analysis
3. Conduct monthly business report to GM
4. Maintain dashboards
Phase in new ideas and digital insights - Adopt ideas and proposals from the HQ Professional Function Teams and implement
1. Plan campaigns to understand our users, communicate with customers by long term strategy and modern tool, increase our digital efficiency, repeat buy and referral effects
2. Commercial business extension
Act as a team leader of a virtual team, that consist of different steakholders throughout the company (local/regional/HQ)
Help to reach ecommerce KPIs, targets, while aiming for a smooth customer journey on our ecommerce platform, and increase the values from enduser perspective, by adopting and proposing constantly new ideas, and new solutions.
Requirements
• Excellent communication in English (both written and spoken)
• University degree in relevant field (Marketing, Business, Digital Media, etc...)
• Minimum 1- 2 years experience in ecommerce
• Preferred 1 year digital marketing and performance marketing
• Experienced with Data/Business analysis, specifically with ecommerce
• Full understanding of marketing formulas/metrics for Awareness & Performance campaigns is a must
• Full understanding of advertising platforms such as Google, Meta (FB/IG), Twitter & LinkedIn
• Time management skills and the ability to prioritize in a fast paced work environment
• Demonstrate strong problem solving skills
• Proficient in Microsoft Power Point and Excel
• Strong presentation and communication skills
• Google Adword & Analytics certification is a plus
• Experience with visualization tools such as Data Studio or Tableau is a plus
If you feel that you are the person that can meet most of the above challenges, and has the desire for working in a multinational environment, for the TOP3 consumer notebook brand in the world, ASUS is definately among your top choice.