COMMERCIAL DEVELOPMENT MANAGER - Retail

• Main responsibilities of the role:
• • Owning full responsibility for trade marketing in modern trade, traditional trade channels Water, CSD & Snack categories (complex portfolio of more than 15 brands )
• • Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints
• • Leading the monthly business cycle process
• • Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integration
• • Collaborating with key stakeholders (Brand Team, Sales Teams, Category Management) to identify, align and prioritize common sales goals for categories development and joint business annual planning
• • Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
• • Participating in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginning
• • Driving shopper analytics, market and competition understanding, brand learnings and action plans in cooperation with Catman
• • Managing trade budget
• • Lead and develop a team of 4-6 subordinates on different seniority levels

• Qualifications and experience required / preferences:
• • University degree
• • 6+ years’ experience in shopper / trade / customer marketing
• • Current or previous experience in FMCG companies with proven track record of driving market share growth
• • Fluency in English (written & spoken) language and Hungarian
• • Strategic skills – ability to build long term shopper strategy aligned with brand strategy
• • Ability to create shopper insights based on qualitative and quantitative data
• • Creativity and problem-solving approach
• • Executional excellence in preparing trade materials (POS, promo sets etc)
• • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Brand Team, Sales Teams etc.)
• • Flexibility to adapt to constantly changing business environment
• • Leadership experience of a team of 2+subordinates

• In return we offer:
• Wide responsibility and empowerment
• Constant learning and improvement possibility
• Flexible work arrangements
• Competitive compensation package
• Long term career opportunity
• Company car
• Gross 350 000 Huf cafeteria/year
• Life sickness and accident insurance

Állás, munka területe(i):

• Marketing, Média, PR
• Márka- és Termékmenedzser
• Értékesítés, Kereskedelem
• Brand menedzser