Category Channel Manager - Coffee

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers.  That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.  Be yourself, everyone else is taken!

• Location: Budapest and Home office
• Desired experience: Min. 3-4 years professional experience
• Education: College / University degree in Business (preferably in Marketing)
• Language knowledge: Fluent English and Hungarian

Position Summary

• Prioritise channels and define channel strategies to win - including the definition of the point of purchase vision
• Lead the development of complete channel solutions that better meet shopper & customer needs
• Define the Picture of Success for the category, specific to each priority channel

• Responsible for developing Channel plans at a Corporate and Category level
• Responsible for articulating where we will play based on Category, Shopper, Consumer and Customer insights and needs, and how we will win.
• Develop and integrate into the commercial planning processes the element of the Channel wheel and ultimately publish a picture of success for the Category in the Channel, enabling its implementation, continuous review and optimization.
• Support the identification of organisational capabilities required to successfully execute the Channel plan and develop the compelling channel category selling story and partner sales in delivering it to the Customer.
• Idea to Launch: AMBITION - Through a deep understanding of the Shopper and Retail Landscape, channel dynamics and prioritized Channels and based on shopper centric insights and missions (relevant physical & digital store formats), they will develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth, leveraging our categories strategies.
• They will identify opportunities within all prioritized channels to execute the key category initiatives ensuring a frictionless on-line/off-line experience. And contribute to the development Multi-Category initiatives within a Channel
• Through internal alignment and partnering with Sales in engaging customer, they will also support Sales in engaging external Stakeholder and the implementation of the defined ambition through insight led and effective story telling and deep channel and customer understanding.
• Deploy channel strategies on consumer, shopper and customer insights. Define the right plans around the Category Growth Drivers & 4P's in line with the identified top commercial priorites for the business and the Zone recommendations and get the plans implemented with customers. Monitor competitor activities around 4P's incl. trade promo, leaflets, sell out (Nielsen)

• Analytic and strategic thinking
• Advanced presentation and communication skills
• Interpersonal relationships / Team working
• Able to make an impact and to influence
• Ability and willingness to develop
• Advanced negotiation skills
• Planning & organization skills

• Multinational experience at the world's largest food company  
• Trainings and continuous development opportunities
• Being part of global family of brands with a purpose
• International and domestic career opportunities
• Dynamic and positive workplace
• Cooperation with teams across Europe
• Cafeteria package
• 13th monthly salary
• Annual bonus / sales bonus (depending on the position)
• Flexible work schedule
• Hybrid working (home office and office presence possibility)
• Hot coffee and fresh fruits in the office
• Discounted tickets to the nearest gym (next to the office)
• Commuting allowance
• Home office allowance
• 1 month payed parental leave
• Pet friendly office
• Health care support
• School start support
• Corporate loan
• Jubilee bonus
• Work atmosphere based on respect, cooperation and openness to diversity
• Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions

Sector(s):

• Marketing, Media, PR
• Project Manager
• Marketing
• Transportation, Procurement, Logistics
• Project Management