Responsibilities
- Conducting marketing research, creating and implementing a comprehensive marketing strategy for the Learning & Development Center and Recruitment
- In cooperation with other departments planning and implementation of marketing campaigns to promote vacancies, IT courses, workshops, and other educational events
- Participating in preparations and editing marketing content (e.g. articles, press releases, social media posts, video scripts etc.)
- Analysis of the effects of the campaign, the effectiveness of media activities and the effectiveness of promotional activities - preparation of reports
- Participating in improving educational products and events
- Monitoring trends, market data, conducting qualitative and quantitative analyses
- Monitoring industry events and participation in fairs
Requirements
- Relevant experience for at least of 1-2 years in marketing educational courses, educational events on hungarian market in B2C segment
- Knowledge of content marketing techniques, direct marketing, social marketing, e-mail marketing, etc. in B2C
- Proficiency in the use of marketing tools such as: LinkedIn Ads, Twitter Ads and marketing automation tools, analyzes tools. Knowledge of Google Analytics
- Experience in cooperating with other business units and outsourcing marketing agencies in order to develop marketing campaigns
- Fluent in English, Hungarian
WILL BE A PLUS:
- Know how the IT industry works
- Know UkrainianRussian
What we offer
- Competitive compensation packages.
- Private health insurance (Medicover), which covers immediate family members.
- AYCM sport pass, providing discounts at various sports facilities in Hungary.
- Interesting tasks and diverse opportunities for developing your skills.
- Free training courses.
- Participation in internal and external thematic events, technical conferences.
- A spacious office in the heart of Budapest (13th district).
- All necessary devices and tools for your work.
- Active corporate life.
Workplace extras
- Corporate events
- Free coffee, soft drinks
- Play corner